5 mobility start-ups revolutionizing Electric Vehicle Supply in India

 India, a key player in the global automotive market, grapples with emissions and congestion amid rapid urbanization. Electric vehicles (EVs) offer a transformative solution, supported by favourable policies and growing consumer interest. The EV market in India is poised to soar to $206 billion by 2030, necessitating robust infrastructure. Enterprising mobility start-ups are seizing this opportunity, employing innovative technology and partnerships to reshape the EV supply chain.

We spotlight five such pioneers driving India's EV revolution, poised to catalyse sustainable mobility and redefine the automotive industry.

ZEVO India is the Nation's first dedicated EV supply chain platform, with a mission to redefine the industry's standards, driving innovation, efficiency, and sustainability.

ZEVO was incepted in 2022 after recognizing a critical gap in sustainable mobility solutions for businesses juxtaposed against the presence of underutilized infrastructure assets in micro warehousing and the inefficiencies plaguing cold chain logistics. Driven by a commitment to delve into the positive impact of EVs  on supply chains, ZEVO sought to quantify the substantial CO2 offset achievable through their integration. Beyond environmental considerations, ZEVO set its sights on revolutionizing business operations while uplifting gig-workers, empowering small vendors, and supporting farmers.

Godawari Electric Motors- Launched in July 2019, headquartered in Raipur, Chhattisgarh, Godawari Electric Motors Pvt Limited (eblu) aims to reduce its carbon footprint with its state-of-the-art e-mobility solutions. Godawari Electric Motors, the brainchild of Siddharth Agarwal and Mahendra Agrawal ventured into a new business model with an investment of Rs 100 crore for this new venture that involves manufacturing EVs under its manufacturing platform Godawari Electric Motors. The company has launched e-cycle range, e-scooter, e-auto and e-loader and has 50 dealerships as part of its retail network expansion strategy. Godawari Electric Motors is committed to providing customers with an array of options that meet their needs. The brand aspires to have a Pan-India presence with sales of 1 lakh e-2-wheelers and 1 lakh electric 3-wheelers per annum by 2025.

MoEVing- Founded in 2021, in Gurgaon (India), MoEVing is India’s first technology platform focused on developing the EV ecosystem with data at the center of its strategy. Our current product offering aims to resolve supply, demand, and infrastructure issues for commercial vehicle drivers. MoEVing provides solutions to top e-commerce, e-grocery, FMCG, logistics, and D2C companies to optimize their logistics costs and meet their goals of reducing carbon emissions. At the same time, on the supply side, we work with OEMs, driver cum vehicle owners, and financial institutions to help address various constraints that are coming in the way of EV adoption.

Magenta Mobility- Magenta Mobility has transitioned from being a contributor to the EV charging ecosystem to serving as a comprehensive, end-to-end integrated emobility solution provider. At present, the company oversees a fleet of over 1,550 electric three-wheelers in the L5 category for last-mile delivery, with plans to expand this number to over 3,000 vehicles by the conclusion of FY24. Magenta Mobility conducts its cargo delivery and logistics operations in nine cities, including Bengaluru, Mysuru, Pune, Mumbai, Delhi NCR, and Hyderabad. Although not engaged in manufacturing, the startup procures its three-wheeler EVs from Piaggio, Altigreen Propulsion Labs, Euler Motors, and Mahindra. In terms of charging infrastructure, Magenta Mobility manages 39 charging depots to meet the charging requirements of its EV fleet. Additionally, the company develops software technology to facilitate the entire emobility ecosystem.

Zypp Electric- Zypp Electric India’s Leading Tech-Enabled EV-as-a-service platform, founded in 2017 with a Mission of Zero Emission and to make India carbon-free by using an ecosystem of Electric Vehicles and EV-based technology to make last-mile logistics sustainable and emission-free. Zypp Electric's business model is to make carbon-free last-mile delivery for local merchants from e-commerce giants to delivery executives and thereby reduce delivery cost and pollution on an asset-light model. The company currently delivers groceries, medicines, food, and e-commerce packages from point A to point B through their fully automated IoT and AI-enabled scooters which are low on maintenance and high on performance. The technology tracks batteries that can be replaced at Zypp swapping stations which are installed at key touchpoints. Eco-friendly EV services also reduce the cost per delivery and help to make the city pollution-free. Currently, it has over 20,000+ and increasing Zypp EVs and pilots (delivery executives) working towards this mission.

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